Effective date: August 2026
Paramount Outdoor Lighting Group ("Paramount," "we," "us," or "our") is the parent company behind four specialized lighting divisions: Advanced Lightscaping, Frosty's Holiday Lighting, Patio Lighting Pros, and Roof Lites Chicago. This Privacy Policy describes how we handle information when you visit our websites, request a walk-through, or interact with us about outdoor lighting services.
1. Information We Collect
We collect information that helps us respond to your request, design a lighting plan, and provide professional installation services. The information we collect depends on how you interact with us.
Information you provide directly
- Contact details such as name, phone number, email address, and property address
- Project details, preferences, budget range, and scheduling availability
- Messages or questions submitted through our contact form, email, or phone calls
- Information needed to provide a quote, prepare a design, or complete installation
Information collected automatically
- Device and browser information, IP address, and approximate location
- Pages visited, time spent on site, and referral sources
- Cookie data and usage analytics through privacy-conscious tools
2. How We Use Information
We use the information we collect to communicate with you, provide services, improve our websites, and keep our records accurate. We do not sell personal information.
- Respond to inquiries and schedule walk-throughs or consultations
- Prepare proposals, design plans, and installation agreements
- Deliver, maintain, and service lighting installations
- Improve website performance and understand which services visitors find most useful
- Send service-related updates or follow-up communications you have opted into
3. Cookies and Analytics
Our websites may use cookies and similar technologies to remember preferences, measure site usage, and support basic functionality. We use analytics services that process data in aggregate form to help us understand how visitors use the site. You can manage cookie preferences through your browser settings.
We do not use invasive tracking, cross-site advertising identifiers, or behavioral profiling for advertising purposes.
4. SMS / Text Messaging Communications
If you provide your mobile phone number and opt in to receive text messages from Paramount Outdoor Lighting Group, we may send you SMS or MMS messages related to your inquiry, appointment, proposal, installation schedule, service updates, or occasional promotional offers. This program is intended for individuals age 18 and older.
SMS opt-in — how you opt in
- Submitting our contact form or requesting a quote and checking the box authorizing SMS communications
- Replying to one of our messages to confirm enrollment
- Providing verbal or written consent to a Paramount representative
Information collected through SMS
- Your mobile phone number
- Your carrier and message metadata (delivery status, timestamps)
- The content of messages you send us in reply
How to opt out or unsubscribe — user rights
You can cancel or unsubscribe from SMS messages at any time by replying STOP to any message we send. After you send STOP, we will send a confirmation message and will not send additional messages unless you opt in again. For help, reply HELP or contact us at mike@paramountoutdoorlightinggroup.com. You may also request that we update or correct your contact information, or delete your account information, by contacting us using the details below.
Message frequency, rates, and carriers
Message frequency varies based on your project and communication needs. Message and data rates may apply depending on your mobile carrier and plan. Carriers are not liable for delayed or undelivered messages.
No sharing of SMS opt-in information (CRITICAL)
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Phone numbers collected for SMS purposes are used solely by Paramount Outdoor Lighting Group to communicate with you about your inquiry or services. The only sharing is with the SMS platform provider we use to deliver messages on our behalf, strictly limited to enabling message delivery, and never for marketing.
5. Sharing and Subprocessors
We share information only when necessary to operate our business, deliver services, or comply with legal obligations. This may include:
- Service providers that host our website, manage email, handle payments, or support scheduling
- The specialized division best suited to fulfill your request
- Legal authorities when required by law, court order, or to protect our rights
Our websites are built and hosted on the Lovable platform. Lovable provides infrastructure, hosting, and related platform services. Lovable's processing is governed by their own terms and privacy policies, which apply to platform-level operations. This page describes our app-level practices; platform-level practices are outside our direct control.
6. Data Retention and Deletion
We keep your information for as long as needed to provide services, maintain records, and comply with legal obligations. After that period, we delete or anonymize the information unless we are required to retain it longer.
If you would like us to delete your personal information, please contact us using the information below. We will honor requests in accordance with applicable law and our record-keeping requirements.
7. Your Privacy Choices
You can ask us to access, update, correct, or delete the personal information we hold about you. We may need to verify your identity before processing certain requests. To make a request, email us at the address below.
8. Security
We use reasonable administrative, technical, and physical safeguards to protect information. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.
9. Children's Privacy
Our websites and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us and we will delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The effective date at the top of the page shows when the current version took effect. We encourage you to review this page periodically.
11. Contact Us
If you have questions about this Privacy Policy or how we handle your information, contact us:
- Email: mike@paramountoutdoorlightinggroup.com
- Phone: (224) 328-2688
- Service area: Chicagoland and surrounding North Shore, Northwest, Lake County, and Western suburbs